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Environmentally-Friendly Flooring Available in The Floor Store

Sep 12 2007 - Gilbert, AZ

Walk into any flooring showroom, and you'll be faced with dozens of choices: colors, wood species, and finishes, to name a few.

But all too often, one important choice is missing: wood flooring from sustainably-harvested forests, made without high levels of formaldehyde and other toxic chemicals.

Until now.

The Floor Store in Gilbert is now an Authorized Dealer for EcoTimber, a company devoted to providing these options - and only these options - to homeowners concerned about environmental issues.

"We've had many customers asking for environmentally-friendly floors. So many manufacturers are now offering one or two options they claim to be 'green', making it confusing to figure out which products are actually so," said Bob Galvan.

"With EcoTimber, there's no question. It's all they do."

EcoTimber's product line includes standard domestic wood floors such as Maple and Hickory, as well as hand-scraped flooring and exotic species such as Brazilian Cherry, White Tigerwood, and bamboo.

All EcoTimber wood flooring is certified from well-managed forests by the non-profit Forest Stewardship Council (FSC), which is supported by organizations including Natural Resources Defense Council, World Wildlife Fund and ForestEthics.

According to EcoTimber CEO Lewis Erick Buchner, "The FSC's criteria for certification are the highest of any such group. The last thing we want to do is promote a system that sounds 'eco' but isn't.

"Nor would we want to use sustainably-harvested wood, only to fill it with formaldehyde-laden adhesives that affect indoor air quality in our customers' homes."

According to Bob Galvan, EcoTimber products are also competitively priced. "Many people are drawn to EcoTimber products purely for their quality and beauty. When they discover the environmental aspects, and the price is in line with the competition, it's an added bonus."

To become an EcoTimber Authorized Dealer, The Floor Store's sales staff was trained on both EcoTimber's product line and the environmental issues in the wood flooring industry.

"The training gave us the tools to help answer our customers' questions about environmental issues," said Bob Galvan. "We love showing people these floors and explaining their benefits. It's a very satisfying aspect, both for us and our customers."

The Floor Store
www.floorstoreaz.com

EcoTimber
www.ecotimber.com