Despite what some manufacturers may claim, all laminate flooring can be scratched if not properly maintained. Follow these simple steps to keep your flooring looking like new:

Use protective mats
Good quality entry and exit mats will help collect the dirt, moisture, grime, and sand that can damage your laminate floor.  Vacuum and/or clean these regularly to minimize the risk of transfer to the floor.

Use floor protectors under furniture
Place glides or floor protectors under furniture legs. For items on caster wheels, use only clean, seamless plastic wheels to prevent scratches.

Clean your area rugs
If you use area rugs on your laminate flooring, be sure to vacuum them regularly to remove loose dirt and sand.  Be sure all area rugs are completely dry before placing on the laminate floor. 

Avoid direct UV sunlight exposure
Adjust blinds and shades to minimize UV and heat exposure of your laminate flooring.

Preventive Maintenance - Protect your laminate flooring from scratches and wear
Vacuuming/Mopping - Frequent vacuuming and/or dust mopping is a must
Spot and Spill Removal - Easy to do when you know the right steps
Overall Cleaning - To keep your floors looking great