This is the most important step in prolonging the life of your carpet
Vacuum carpet thoroughly and frequently, particularly in high-traffic areas. Realize that walking on soiled carpet allows the soil particles to work their way below the surface of the pile where they are far more difficult to remove and can damage the carpet fibers. Frequent vacuuming removes these particles from the surface before problems occur.

For rooms with light traffic, vacuum the carpet traffic lanes twice weekly and the entire area once weekly. In areas with heavy traffic, vacuum the carpet traffic lanes daily and the entire area twice weekly. Up to three passes of the machine will suffice for light soiling, but five to seven passes are necessary for heavily soiled areas. Change the vacuuming direction occasionally to help stand the pile upright and reduce matting.

Check the quality of your vacuum 
A good vacuum cleaner is vital to prolonging the beauty and life of your carpet. An inexpensive machine can remove surface dirt but will not effectively remove the hidden dirt and particles embedded in the pile.

To ensure that your vacuum will conform to the highest industry standards, make sure that your vacuum cleaner is certified through the Carpet and Rug Institute (CRI) Vacuum Cleaner Indoor Air Quality Program. Visit www.carpet-rug.com for details and listings.

Select the best vacuum for your type of carpet
The Floor Store recommends using vacuums with a rotating brush or combination beater/brush bar that agitates the carpet pile and mechanically loosens soil for removal. Carpet with thick loop pile construction, particularly wool and wool-blend styles, may be sensitive to brushing or rubbing of the pile surface and may become fuzzy. For these products, The Floor Store recommends a suction-only vacuum or a vacuum with an adjustable brush lifted away from the carpet so it does not agitate the pile. A vacuum with a beater/brush bar can be tested for excessive fuzzing in an inconspicuous location before regular use.

Pay attention to vacuum bags
Replaceable paper vacuum bags do a better job of trapping small particles than cloth bags. With cloth bags, the particles pass back into the room. High efficiency vacuum bags, also called micro filtration bags, trap even smaller microscopic particles such as mold and mildew spores and dust mite byproducts, which are often found to be a source of allergies. All vacuum bags should be checked often and replaced when half full.

Check the belt and the setting
Make sure the belt is in good condition and that the brush or beater bar rotates when in contact with the carpet. To adjust the vacuum to the correct height setting for the carpet, raise the beater/brush bar to the highest setting and then lower it until it contacts the pile enough to slightly vibrate the carpet several inches away from the machine, but not low enough to cause significant slowing of the motor.

Change vacuuming directions
Change the vacuuming direction occasionally to help stand the pile upright and help reduce matting.

Preventive Maintenance - protect your investment before problems occur.
Vacuuming - the most important step in caring for your carpet and rugs.
Spot and Spill Removal - because, let's face it, they just can't always be avoided.
Overall Cleaning - because vacuuming doesn't get everything.